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An attractive website design is one that captivates visitors to explore deeper into the whole website more. First and most important, your website should be aesthetically pleasing to the eye. Once the viewer’s attention is held, now you need to concentrate on the ease of using the website. This can include the presentation of concise and relevant information related to the website. Good website usability creates a good impression on visitors that may convert them into potential clients. Now as everything is on the tips and the internet the best medium to expand your business to people through websites. For every business, there are more chances of getting leads online with the websites. For this, you need to have an attractive as well as shiny website. Attractive website based on some of the parameters such as performance, security, frontend, and backend.

Now you must be wondering to get the right person who can take your website up to another level. Here is how a developer can help in achieving success in your business.

Performance Management

The performance of the website is the key driving force to attracting visitors. Customers tend to abandon the site in seconds that take more than 3 seconds to load. A developer can work on several parameters that will increase the performance. The performance is based on the relationship between elements including application code, application databases, file serving techniques, hosting infrastructure, users’ browsers,s and end users’ computing devices that render pages.

• Front-End Optimisation:
  the highest contribution to website performance is the front-end process of the delivery and rendering of assets of the user’s browser. Therefore, a developer especially a frontend developer includes the activities which improve the delivery in this space. Developers use a wide range of sophisticated techniques to improve front-end delivery techniques:
  • Minimization of round trips.
  • Reducing Web Page Payload.
  • Minimizing Requests Overheads
  • Optimizing Assets for Browser Rendering.
  • Optimizing Page Load Order for Previewed Speed
  • Decouple the Performance of Third-Party Content
  • Maximizing Caching through to the Browser
  • Offloading content to Content Delivery Networks
  • Selection of best CDN for the Particular User
  • Mobile Specific Optimizations

  The application of these items can be productive as there are performance optimization techniques that developers employ to target the above outcomes that can speed up the performance of the website.

• Back-End Optimization:
  Here comes a backend developer in the scenario. The developer targets some of the major factors that render the performance and does not get into the eye.

• • More & Fast Servers:
    Adding more and faster servers can automatically speed up the performance of your website. The development cost for adding servers is also cost-effective. The developer not only uses one method for this, but they also have a complete understanding of which suits better for your business.

• • Database & SQL Optimization:
    The second method that the developer uses are evaluating how the site loads its content, links, photos, texts, and prices. The more frequently your application requests data, the slower the page will be. There are usually half a dozen queries that slow the performance of the site. The problem is even if each query runs fast but running all the queries makes the page slow. The developer hence optimizes all the SQL queries that can help in improving the performance of the speed.

• • Caching: The third technique that the developers employ for improving the speed is caching. Instead of generating a dynamic HTML page for visitors every time it requests, with caching the page gets generated once, saved, and reused for further visitor requests.

Security

There are several security risks that a developer looks at while making a website. Here are some factors that need the attention of developers in order to make your website secure.

• Security Cookies:
  Developers implement secure and HTTP flags on the cookies that store various kinds of information such as the user’s last visit, user preferences, and others. These flags are explicitly set to be true to ensure that the information is only going in the encrypted form and cannot be accessed by the client side which prevents cross-site scripting attacks.

• Securing application secrets:
  Secrets in applications include sensitive information like admin passwords, long-lived passwords, API keys, and private keys. Storing secrets in initializing files, in the source code, or in a configuration service must be avoided. Developers use enterprise-grade-secret management systems. Secrets might even leak through log files and they should be either not be written to the log at all.

• Prevents account spoofing:
  Developers integrate the use of tokens which is obtained by the user after login. The application extracts the token and compares it with the ID of the account that is being operated. This ensures that any other user cannot use the token of another.

• Using individual identities for better auditing:
  Developers map members’ real and individual identities to proper admin roles/permissions for sharing admin accounts with all the team members so that the credentials would not get lost. This ensures proper auditing changes.

With a developer and integrating all these techniques, you can surely make your website attractive and efficient.